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Welcome To The Library
If you’re curious about what’s on the bookshelves at ADage HQ, we’ve compiled a directory of helpful resources, insight-packed tools and a treasure trove of mind blowing ideas. Check it out!
Book Review- Part II: The 22 Immutable Laws of Marketing
Self-admittedly, what makes two ad guys from Connecticut capable of discovering what thousands of others overlooked? Simple, no one else was willing to admit that there are any laws of marketing - much less, and that they were immutable.
Book Review - Part I: The 22 Immutable Laws of Marketing
Self-admittedly, what makes two ad guys from Connecticut capable of discovering what thousands of others overlooked? Simple, no one else was willing to admit that there are any laws of marketing - much less, and that they were immutable.
Book Review: Alchemy by Rory Sutherland
How can you generate demand, manufacture urgency, and target your ideal prospect without using a single email, collateral piece, or sales enablement tool? One word - Magic.